The problem
- A mention-monitoring tool will not tell you buy[brand].shop has a cart.
- A trademark watch will not screenshot a fake checkout.
- A domain registration dump will bury the live shop in parked rows.
“Digital brand protection” gets used for three jobs. Sentiment and share of voice. Trademark filings. And websites that pretend to be you. Obscuryn is the third: clone shops, lookalike hosts, phishing logins, then a takedown draft.
Illustrative pattern — run your real domain on the free lookalike scanner.